Small Charity Auction – raising almost £5,000
Stories are a well-known sensation on social media. The story-magic undoubtedly encourages regular engagement to increase following.
Over a month campaign, a small charity was able to raise its visibility simply by developing true stories about their latest fundraising event. The stories were genuinely created to highlight the generosity of donors and to publicise the way in which supporters could give to the charity, simply by purchasing some fantastic gifts and services on offer.
The campaign started by announcing their forthcoming auction of promises. Daily stories were posted to highlight the fantastic lots on offer which ranged from “a day pie making” to “a meal for four at the local pub”. There were vouchers and promises from all kinds of local businesses including a race yard, mobile hairdresser, the butcher and the baker. Just before the sale day the complete catalogue of gifts and services was uploaded to the charity’s social media site and received an unbelievable 13,494 views. Over the short campaign the site received 58.2K views.
The transformation of the interaction with the charity’s social media site was fantastic. The strategy was based on the stories of generous donors who had been touched by the work of the local orthopaedic hospital. The donations gained during the campaign and the sale total achieved came to almost £5,000.