Story Planning
Turn your story into a clear plan for visibility, growth, and recognition.
You already have an amazing story
You just need a plan to put it to work.
You’ve uncovered your story. You’ve shaped your message. Now it’s time to share it with the world—strategically, confidently, and intentionally.
Story Planning is the final step of your StoryWorks journey, a practical, hands-on process where we take the personal and business stories you’ve crafted and translate them into a tailored, actionable 12-month PR and visibility plan.
Because PR isn’t just for big business, when you learn how to share your authentic stories in the right places, you build trust, strengthen your brand, and create opportunities for real growth.
What is Story Planning?
Story Planning is a one-to-one strategy session that takes everything you’ve unearthed about your story so far and maps it into a clear visibility plan you can start using straight away and keep using year after year.
Why Story Planning matters
Raises your visibility
With a clear PR plan in place, you’ll know exactly where, when, and how to share your stories to grow your reach and recognition.
Builds industry credibility
By learning how to pitch your stories and earn media attention, you’ll strengthen your reputation and become more trusted within your field.
Maximises your existing stories
No more wondering what to post or how to market yourself. Your Story Planning roadmap helps you make the most of the personal and business stories you’ve already developed.
Gives you a replicable system
Once your 12-month plan is in place, you can easily adapt and reuse it year after year, keeping your messaging consistent and your marketing efforts focused.
Who is this for?
- Small businesses ready to strengthen their visibility.
- Charities wanting a structured plan to raise awareness.
- Solopreneurs who feel unsure how to approach PR
Purpose-led organisations wanting to build trust and recognition.
- Anyone who’s completed StoryWorks Foundation or StorySelling and is ready to take the next step.
The Story Planning process
Your personal PR action plan: After the session, you’ll receive your full PR Action Plan—a clear, actionable document you can use to guide your communications and track your progress.
A natural next step in your StoryWorks journey
You just need a plan to put it to work.
If you’ve already completed StoryWorks Foundation and StorySelling, Story Planning brings it all together. You’ll leave with a complete system to confidently share your stories, raise your visibility, and strengthen your brand’s position in your industry.
Investment options
Story Planning (standalone)
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£447 (single payment)
or -
Payment Plan: £250 + £250
Complete StoryWorks Programme (StoryWorks Foundation + StorySelling + Story Planning)
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£1,157 (single payment)
or -
Payment Plan: £600 + £600
All options include full one-to-one support, a personalised 12-month PR plan, and ongoing guidance throughout the process. Travel expenses may apply if meeting in person.
Ready?
You’ve done the work to uncover and shape your story. Now it’s time to share it with confidence, clarity, and purpose.
Story Planning gives you the structure, confidence, and actionable plan you need to raise your visibility and grow your business—all while staying true to who you are.